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"Made in Nanhai District" & Live streaming

August 12, 2021


Warmly welcome the Olympic champion

-Ms. Deng Yaping to visit our company

SYNWIN

     As a veritable city of “hidden champions” in the manufacturing industry, there are more than 3,100 industrial enterprises above designated size in Nanhai, and 109 national invisible champions in the Nanhai manufacturing industry have been excavated and identified. A number of companies such as Lin's Wood and Weishang Furniture have emerged. And other brand enterprises with great competitive advantages.

    Deng Yaping is a well-known multi-time Olympic gold medalist, China's first table tennis grand slam winner, and is known as the "table tennis legend". A few days ago, Deng Yaping came to Guangfo Zhicheng in Nanhai, Foshan, to launch her live broadcast debut. So, what kind of spark will the world champion and the "industry champion" create? Behind this encounter, what kind of story did "Made in Nanhai District" cooperate with the new format of live streaming?

    

Ms.Deng Yaping & our boss Mr. Deng
As one of the outstanding representative enterprises in Nanhai District, our company has the honor to invite Deng Yaping to visit the factory and invite her to live broadcast the goods for us


     At the beginning of the broadcast, it attracted 1.98 million netizens' attention

    "Where there is a home, there are made in Nanhai. Today I came to Nanhai, Foshan, which is a veritable manufacturing ‘hidden champion’ city of enterprises. Let’s take a look at the good things here." Deng Yaping said.

    On the same day, all the goods in the live broadcast room came from companies in the South China Sea, including 25 pieces made in South China Sea, including the Glad electric kettle, Aiyifu cotton T-shirt, Yiyiyifu honeysuckle, Kani doll, Xizhe Iga rice cooker, etc. The explosion of good things.

    In front of the camera, Deng Yaping worked hard to sell products made in Nanhai, and personally experienced the texture of these products. "Look at this cotton soft towel, which does not contain alcohol, fragrance, or fluorescent agent. It can be used by babies. It is made in Nanhai and the price is very favorable. Hurry up and place an order." Deng Yaping said.

    During the live broadcast, Deng Yaping also carried out "online teaching" and taught fans the unique secrets of world champions playing table tennis.

    The encounter between "World Champion" and "Industry Champion" is a perfect match. Only 30 minutes after the broadcast started, it received attention from 400,000 netizens; that night, the live broadcast room attracted a maximum of 1.98 million people watching online.

    In terms of bringing goods, this live broadcast is full of "championship": 1,500 copies of Betsy's life soft cotton towels are in seconds, and Ruizhixin mattresses with a price of 1398 yuan quickly sold dozens of... "The effect is great. Exceeded our expectations." said Yu Guanwu, head of Tmall's Foshan Service Center.

    "I have always paid close attention to Guangdong and know that Guangdong's manufacturing industry is particularly developed." Deng Yaping said, this time to manufacture and bring goods to the South China Sea is to provide consumers with genuine and cheap goods, and at the same time help outstanding Chinese brand companies to make a leap. promote.

    "Inviting Deng Yaping to visit manufacturing'hidden champions' companies and deliver live broadcasts for South China Sea manufacturing will not only strengthen consumers' awareness of the quality of South China Sea manufacturing champions, but also dig and foster demonstration benchmarks for digital upgrades in South China Sea manufacturing, and guide South China Sea manufacturing companies. Actively carry out digital upgrades." said Kuang Qian, deputy secretary of the Party Leadership Group of the Nanhai Economic Promotion Bureau.

    The "Made in South China Sea" that was watched and sought after

    This is not the first time Nanhai has invited celebrities to "bring goods" for itself.

    At the beginning of last year, the People's Government of Nanhai District joined hands with Ali Group to launch a series of activities called "Nanhai Family Life". On the evening of May 23, 7 mayors (directors of the Subdistrict Office) of Nanhai launched the Taobao live studio of well-known movie star Ye Xuan to bring goods for their own town’s street premium products. The total 4 hours and 40 minutes of live broadcast attracted 778,800 people online. Watching, facilitated over 22,000 orders.

    On the evening of August 5 last year, the "Nanhai Home·Life" series of activities welcomed Wang Han as a guest again. That night, the two live accounts of Tmall and Taobao accumulated more than 6.3 million online viewers. Ji's baby paper Yunrou cotton towels, Jiujiang double steamed cold brewed plum wine, sweetheart house honey plum cakes and other products were swept away. null……

    From Ye Xuan, Wang Han and then to Deng Yaping, Nanhai has become more and more adept at launching "live delivery of goods". Yu Guanwu revealed that the live broadcast took only 15 days from confirmation to the start of the broadcast, setting a record in terms of speed.

    "On the one hand, merchants are becoming more and more aware of live broadcasts, and we also communicated with merchants in advance. After confirming the start of the broadcast, we quickly received three or four hundred brand registrations, which laid the foundation for the selection of products. "Yu Guanwu said.

    Behind the more and more adeptness of live delivery of goods is the continuous investment and efforts of the Nanhai government and business circles in the new online business format.

    In October last year, Nanhai opened the “Nanhaijia Flagship Store” on Taobao’s Tmall platform, becoming the country’s first district-level city industrial belt flagship store and the first district-level industrial city business card on Tmall’s flagship store on Tmall. At the same time, Nanhai also promotes more and more Nanhai companies to master the skills of bringing goods through training, competitions and other activities.

    In March last year, the Propaganda Department of the Nanhai District Committee launched the "Nanhai District Internet Celebrity Factory Competition". The event attracted more than 40 companies to participate, and hundreds of Internet celebrity teams signed up for the competition. In the live delivery link, various Internet celebrities brought a total of 10.54 million yuan in goods, attracting 3.17 million people to watch online.

    In August last year, Dali Town launched the college student e-commerce live broadcast competition, and 23 e-commerce live broadcast teams formed by local college students were trained from live e-commerce Xiaobai to "small masters with goods", and 9 teams entered the finals on site Live delivery of goods for Lek enterprises such as Olynon, Xinyi, and Edelly.

    In December last year, the Pingzhou Jade Jewelry Culture Week held in Guicheng also added a live broadcast link. 20 outdoor anchors and 20 online live broadcast rooms worked together online and offline to endorse the "Tianxia Jade · Pingzhou Ware"...

    This year, the Nanhai District Government, in addition to continuing to promote the in-depth development of the "Nanhai Home·Life Special" series of activities, has also coordinated with regional financial media to launch a "Nanhai Good Things" promotion event, focusing on online breakthroughs of small and medium-sized enterprises.

    Running all the way on the road of "net celebrity"

    Although Deng Yaping's live broadcast has ended, Yu Guanwu has not stopped busy. In the past few days, he and his team accompanied Deng Yaping to visit a number of Nanhai manufacturing companies to learn about the manufacturing process of Nanhai Youpin on the spot; the Nanhai companies who came here also kept contacting the Tmall Foshan service center, hoping to bring goods for future live broadcasts. Achieve cooperation.

    "Nanhai companies are very optimistic about live broadcasts, and merchants are very enthusiastic about signing up these days." Yu Guanwu said.

    This scene is the epitome of the speeding up of Nanhai enterprises to "touch the net". In fact, live delivery of goods has appeared as early as a few years ago, but in 2020, under the impact of the epidemic, companies have switched online, and the Nanhai pan-household companies whose offline formats are most affected by the epidemic have become the pioneers on the front line. one.

    On March 16th last year, Li Hongyao, director and vice president of the Federal Furniture Group, walked into the live broadcast room of Tmall’s new products and shared his views and experience on furniture selection with the audience in front of the camera; April 27th, Mona Lisa Group Director Zhang Qikang also boarded the live broadcast room to introduce ceramic tile products to netizens.

    At that time, the live broadcast of Nanhai companies often aimed to cope with the impact of the epidemic. Soon, these companies discovered that the online trend was unstoppable, and that the epidemic was just an accelerator for the integrated development of online and offline. Nowadays, in some South China Sea enterprises, live streaming has become the norm.

    Federal furniture is an example. Every Saturday at 15:00, the anchor "Bonnie" will broadcast the home improvement and dry goods online on the Federal Furniture TikTok, and share various furniture purchasing skills.

    "Live broadcast is a layout of Federal New Retail. We have been testing the waters. The purpose is to better serve customers through one customer to the end and one order to the end." Li Hongyao said.

    Up to now, Nanhai’s flagship store has attracted more than 400 brands to sign up. At present, more than 100 brands have settled in, with more than 1,000 SKUs, covering furniture, home appliances, home textiles, food, grains, oils, cosmetics and other categories. The annual sales of the stores exceed Ten million yuan.

    The ever-increasing number of anchors here has also become a direct reflection of the growing live broadcast demand of Nanhai enterprises. Yu Guanwu revealed that the center’s anchors have increased from 8 last year to 38, but they are still busy: every day, in the 6 live broadcast rooms built by the center, there is a rolling live broadcast every 4 hours. "Next, we will invite more stars to bring goods to South China Sea enterprises."


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