Author: Synwin–Mattress Suppliers
Whether the hotel-specific mattress bed can be sold together with the mattress, you will think of the bed when you sleep. Of course, the bed cannot be without the mattress and bedding. However, the beds in the market are all sold separately. Few are sold. In fact, this is a defect. If the furniture market can get involved in the mattress market, it will be more convenient for people to buy. This article will give you an introduction to this topic, so that you can have a correct understanding in your life. In the home furnishing market, beds and mattresses are mostly produced by different manufacturers and sold in separate stores. This is indeed the case. For a long time, few furniture brands have produced both beds and mattresses; in the early years, in the minds of many consumers , this mattress between the body and the bed is often submerged in the dream of you and me, and is defined as a part that can be equipped with any one.
With the improvement of people's life awareness and pursuit year by year, in recent years, furniture brands have gradually begun to set foot in the field of mattresses. Industry insiders said, "Consumers' understanding of healthy sleep is becoming more and more thorough, and their requirements for sleep quality are getting higher and higher. This is a key point that has triggered furniture companies with a keen sense of smell to take this as an entry point and start to develop matching mattresses. products." For example, the famous furniture company Yitong International Home Furnishing has taken the lead in developing the mattress market, adding mattress production lines and sales areas.
So, this is a thing called a bed, should it be separated into a bed and a mattress for production and sales? Should furniture brands get involved in the mattress market? The author analyzed it from the following three aspects. First, the large demand for products has promoted furniture brands to enter the mattress market and provide consumers with products with high quality and quantity. A good quality bed can generally be used for 30-50 years, but a mattress is absolutely not.
Although many mattress brands will put a 10-25-year service life on the mattress, according to relevant surveys: "In western developed countries, residents generally replace mattresses every 1-2 years, according to national conditions and personal consumption levels. , and the mattress should be replaced at most every 5 years.” Based on the analysis of this ratio, more than 10 mattresses should be replaced during the use of each bed, which is undoubtedly a huge business opportunity for durable consumer goods. According to experimental research, the service life of a mattress is inversely proportional to sleep comfort and health, that is to say, the resilience and support force of the mattress will weaken with the extension of the service life.
The consumption rate and replacement rate of mattresses bring about business opportunities in the mattress market, and the supply and sales pressure of mattress manufacturers make more furniture manufacturers "sit back and ignore them". Second, the improvement of healthy sleep awareness has prompted furniture brands to enter the mattress market, and more consumers want to buy truly suitable mattresses. The real intimate contact with the human body during sleep is not the bed, but the mattress.
Therefore, in addition to considering the bed base, that is, the quality of the bed board of the bed body, the link between the side board and the head and the end of the bed, the quality of the materials used, and the absence of any noise, it is also necessary to select a safe and durable bed for healthy sleep. Mattress that fits perfectly. Everyone's sleeping habits are different, and the requirements for the hardness and size of the mattress are also different. A suitable mattress can automatically adjust its elasticity with the change of sleeping posture. There is enough space for the person to flip freely, and the comfort level can be achieved. optimal sleep conditions. Therefore, it is very important to choose the right brand and product.
The author would like to emphasize one point. Considering the matching degree of mattress and bed, things of the same brand will fit better. Many imported brand mattresses on the market are mostly European and American versions. After buying them home at a high price, they found that they did not fit the domestic beds so perfectly, which brought consumers the trouble of returning goods or making do with them. Furniture The company sells mattresses, which solves the embarrassment of consumption and improves service quality invisibly. Third, the demand for one-stop shopping has prompted furniture brands to enter the mattress market and improve the service quality, service efficiency and satisfaction of the market.
In addition to the improvement of healthy sleep awareness, in terms of purchasing methods, the "one-stop" shopping demand also brings convenience to furniture companies to sell mattresses. Consumers no longer need to waste time, energy, and energy running more storefronts to match mattresses. Take Yitong International Home Furnishing as an example, this is a large home furnishing enterprise covering more than 90% of domestic furniture products, including American, French, Chinese, Mediterranean, neo-classical and other styles, imported cherry wood, imported golden walnut, imported Walnut, imported mahogany, imported beech and many other mid-to-high-end wood species can be described as everything. No matter which bed consumers choose, they can choose a mattress that is in the same vein and completely fits the bed. Consumers run around to choose matching products, and maximize the purchase of all the products they need in one stop.
It can be seen that the production and sales of mattresses will gradually turn to a one-stop shopping model integrating furniture and mattresses with the profit space of merchants and the demand trend of consumers.
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